FKA twigs and Romeo Beckham Embody London's Spirit in Burberry's Evocative Winter 2026 Campaign

Burberry has launched its visually striking Winter 2026 campaign, a significant continuation of the creative direction established by Daniel Lee, the brand's Chief Creative Officer. This new campaign amplifies the ethos first presented during the Winter 2026 runway show in February. For that show, Lee meticulously curated the entire soundtrack from the extensive discography of the acclaimed artist FKA twigs, featuring tracks such as "How’s That," "Keep it, Hold It," and "Sad Day." The runway presentation itself was a grand affair, held within the historic Old Billingsgate Market, a venue chosen for its capacity to host a dramatic replica of Tower Bridge, underscoring Burberry's deep connection to London.

The newly released campaign, lensed by the renowned photographer Glen Luchford, further solidifies this homecoming narrative. It features FKA twigs, a multifaceted artist known for her innovative music and distinctive visual style, and Romeo Beckham, the son of David and Victoria Beckham, who has been building his own presence in the fashion and modeling world. They are depicted against the backdrop of the River Thames and its iconic landmarks, a deliberate choice to celebrate Burberry's London roots and the city's dynamic energy.

Daniel Lee articulated the campaign's core message, stating, "FKA twigs and Romeo Beckham represent the energy that makes London unique. It’s a place where anything feels possible, and it felt right to return to our home city this season." This sentiment is visually translated through the campaign's styling, which captures the quintessential London approach to personal style – an effortless blend of the practical and the expressive. The collection showcased features a sophisticated interplay between outerwear and eveningwear, juxtaposing robust leather silhouettes with functional raingear and rugged biker boots. This fusion reflects the city's unpredictable weather and its inhabitants' adaptable fashion sense.

The artisanal craftsmanship central to Burberry's heritage is highlighted throughout the collection. Design elements are thoughtfully repurposed, such as the integration of trench coat details into leather belts and cuffs on pieces like the Linley shearling coat and brushed mohair wool garments. The Hoxton trench coat, a standout piece, is distinguished by its ruffled collar and fluid faille detailing, demonstrating a modern interpretation of classic Burberry codes. FKA twigs models the Clare trench jacket, a striking all-black statement piece, while Romeo Beckham is seen in the more understated burgundy Latchford jacket. The campaign video also features FKA twigs' track "Sticky," a song that resonated from the original runway soundtrack, further weaving together the auditory and visual narratives. This campaign serves as a powerful testament to Burberry's enduring legacy and its forward-looking vision, firmly anchored in the creative spirit of London.