New Balance 990v4 "Silver Moss" Arrives Fall 2026

New Balance is preparing to launch a new iteration of its 990v4 Made in USA collection, featuring a "Silver Moss/Bright Mint/Black Cement" color scheme. This anticipated release is slated for Fall 2026, continuing the brand's commitment to premium, domestically manufactured footwear. The 990v4 silhouette, described as an evolution of the 990v3, is recognized for its robust support and advanced cushioning technology, making it a staple for consumers seeking both performance and style. The creative direction for the Made in USA line remains under the purview of Teddy Santis, the founder of Aimé Leon Dore, who has been instrumental in revitalizing the collection with a focus on heritage and contemporary aesthetics. While official product images have not yet been unveiled, early indications suggest a thoughtful integration of the "Silver Moss," "Bright Mint," and "Black Cement" tones across the shoe's construction. The "Silver Moss" hue is expected to form the primary base, complemented by "Bright Mint" accents and the grounding "Black Cement" detailing, creating a visually appealing and versatile design. The New Balance 990v4 Made in USA "Silver Moss" is scheduled to be available for purchase in Fall 2026 with a Manufacturer's Suggested Retail Price (MSRP) of $270 USD. Consumers will be able to find this new colorway through official New Balance channels and select retail partners. The Made in USA designation signifies a commitment to domestic manufacturing, a key selling point for the brand that emphasizes quality craftsmanship and the use of premium materials. This particular model, the 990v4, has a history of being a popular choice within the sneaker community, often lauded for its comfort and durability. The collaboration with Teddy Santis has further amplified its appeal, blending classic New Balance design principles with modern streetwear sensibilities. The SKU for this specific release is U990GE4. The introduction of this "Silver Moss" colorway is part of New Balance's strategy to continuously refresh its popular Made in USA offerings, catering to both loyal enthusiasts and new customers. The Fall 2026 release window suggests that this model will be a significant part of the brand's seasonal footwear lineup, aiming to capture attention during a key retail period. The ongoing success of the 990 series, particularly the v4, underscores its enduring relevance in the competitive athletic footwear market, where innovation and tradition are often balanced to achieve widespread appeal.