Ferrari Resort 2027

Ferrari unveiled its Resort 2027 collection on June 12, 2024, at the historic Villa Erba on the shores of Lake Como. The collection, designed by Rocco Iannone, features 60 looks that blend automotive heritage with high fashion. Iannone drew inspiration from Ferrari's iconic designs, including the 1967 330 P4 and the 1989 F40, translating their aerodynamic lines and vibrant colors into garments. The collection incorporates innovative materials such as recycled carbon fiber, technical fabrics, and sustainable leathers, reflecting Ferrari's commitment to environmental responsibility. Key pieces include tailored jackets with sharp silhouettes, flowing dresses in Rosso Corsa and Giallo Modena, and accessories like gloves and bags that echo automotive components. The show also highlighted a partnership with the Italian luxury eyewear brand Persol, with custom sunglasses designed for the collection. This presentation marks Ferrari's continued expansion beyond automotive manufacturing into the luxury lifestyle sector, reinforcing its brand identity through fashion.