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The Guardian World2 min read

Fashion goals: Socceroos trade kit bags for it-bags as they level up off-field style

Fashion goals: Socceroos trade kit bags for it-bags as they level up off-field style

The Australian Socceroos football team showcased a significant upgrade in their off-field style, arriving for a match in Vancouver with designer accessories. As the team disembarked the bus ahead of their 2-0 victory against Turkey on June 14, 2026, several players were observed carrying luxury pouches. Tete Yengi and Mo Touré were seen with what appeared to be Goyard bags, a brand noted as a popular choice among athletes globally. Other luxury brands like Burberry, Louis Vuitton, and Dior were also represented through visible checks and monograms on their accessories. This sartorial shift was highlighted by Benjamen Judd, Esquire Australia's head of content, who commented on their progression from more utilitarian bags, such as a "Country Road bag on the side of the field." The team's embrace of high-fashion items signifies a broader trend of athletes elevating their personal style and brand presence beyond the sporting arena.

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