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The North Face and eYe JUNYA WATANABE MAN Launch Global Collaboration

The North Face and eYe JUNYA WATANABE MAN have officially reunited for their first global collaboration since 2017, introducing a two-piece outerwear capsule collection that blends Junya Watanabe's avant-garde design principles with The North Face's renowned technical outdoor expertise. This partnership marks a significant return for the two brands, focusing on utility, military aesthetics, and high-performance functionality. The collection features a reimagined version of The North Face's iconic Mountain Jacket, which has been integrated with a functional vintage Search and Rescue vest layered over the main jacket shell. This hybrid design emphasizes operational readiness and a distinctive visual appeal. Complementing the Mountain Jacket is a modified MA-1 Bomber Jacket. This piece draws inspiration from traditional workwear, incorporating weather-resistant technical fabrics to enhance its durability and protective qualities. Both jackets are designed to offer a focused study in utility-driven streetwear, catering to consumers who value both form and function in their apparel. The pricing for the collection ranges from $775 to $1,250 USD, reflecting the premium materials and intricate design involved in each piece. The collaboration initially launched in Asia and Europe on August 20, 2026. Subsequently, the eYe JUNYA WATANABE MAN x The North Face collection became available in the United States on August 27, 2026. Both the Search and Rescue-vest Mountain Jacket and the MA-1 Bomber are currently available in limited quantities. Interested consumers can purchase these items through The North Face's official website, thenorthface.com, as well as through select global retail partners. The collaboration aims to offer a unique fusion of high-fashion design and rugged outdoor gear, appealing to a discerning clientele interested in innovative streetwear. The partnership between The North Face, a company established in 1966 and known for its extensive range of outdoor apparel and equipment, and eYe JUNYA WATANABE MAN, the diffusion line of Japanese designer Junya Watanabe, which is part of the Comme des Garçons group, highlights a strategic move to combine distinct brand identities for a specialized market segment. This collection represents a continuation of their shared vision for creating apparel that is both aesthetically striking and practically oriented for various environments.
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