TikTokers LaBrant Home Relisted With $300K Discount

TikTok-famous couple Cole and Savannah LaBrant have relisted their sprawling Tennessee property with a reduced asking price of $4.9 million, accompanied by a new set of listing images. Savannah, aged 33, and Cole, aged 29, initially purchased the Nashville home in November 2022 for $4.5 million. For nearly two years, the residence served as both their family home and a frequent filming location for their social media content, which primarily documents their daily lives as parents to five children. The couple first listed the expansive abode in October 2024, but it was removed from the market within weeks. The property reappeared in April 2026 with an asking price of $5.4 million, spending less than a week on the market before being delisted again. In June of the same year, the six-bedroom property was relisted for $5.3 million, featuring new images that indicated the family had fully vacated the home, with most furniture and personal effects removed. The home was subsequently removed from the market again just yesterday. It has now reappeared for sale, with current listing images showcasing a fully furnished dwelling. The LaBrants' content often centers on their family life, with their home frequently featured in their videos. This pattern of listing and delisting suggests a dynamic sales process for the property. The initial purchase price of $4.5 million in November 2022 indicates a significant investment in the Nashville real estate market. The subsequent price adjustments reflect market conditions or the couple's evolving needs regarding the property. The property's size, with six bedrooms, suggests a substantial family residence. The decision to use the home as a filming location highlights the intersection of their personal lives and their online careers. The repeated relisting and price changes are notable in the context of the Nashville housing market. The current asking price of $4.9 million represents a $500,000 increase from their original purchase price, but a $300,000 discount from the $5.2 million price it was listed at in June. The latest listing images showing a furnished home may be an attempt to make the property more appealing to potential buyers. The property's history on the market, including multiple delistings and relistings, provides a detailed timeline of its sales efforts. The LaBrants' substantial social media following, which numbers in the millions, could influence the property's visibility and appeal to a specific segment of buyers interested in influencer lifestyles. The property's location in Nashville, a growing metropolitan area, is also a factor in its market value. The fluctuations in listing price and presentation suggest a strategic approach to selling a high-profile property. The home's dual role as a family residence and a content creation hub underscores the unique circumstances of its sale. The decision to remove personal items in earlier listings and then present a furnished home in the latest listing could indicate different marketing strategies being employed. The property's journey through the market offers insight into the complexities of selling high-value real estate, particularly for public figures.