Nordic Knots Debuts at Harvey Nichols London

Nordic Knots, a Stockholm-based rug brand established in 2016, has made its debut in a major UK department store, launching at Harvey Nichols in London this week. This marks the brand's first significant foray into the UK's high-end retail landscape, offering a curated selection of its signature designs to a new customer base.

The company was founded by Liza Berglund Laserow, her husband Fabian Berglund, and his brother Felix Berglund, with a focus on contemporary Scandinavian design and sustainable production. The launch at Harvey Nichols is intended to increase brand visibility and accessibility for consumers seeking high-quality, design-led home furnishings.

Nordic Knots has previously operated primarily through its own e-commerce platform and select independent retailers. The partnership with Harvey Nichols signifies a strategic move to elevate its brand positioning and reach a broader audience within the luxury home goods market. The selection available at the London store includes popular collections that embody the brand's commitment to craftsmanship and minimalist aesthetics.