EXCLUSIVE: Relaunching Barneys New York — in Florida

Richard Cohen, a luxury retail veteran, is relaunching Barneys New York with a flagship store opening in Naples, Florida, this November. This marks the first physical Barneys location since the brand's bankruptcy and closure in 2019. Cohen's group acquired the Barneys intellectual property in 2022 for an undisclosed sum, with plans to establish a digital presence first. The new Naples store will occupy 10,000 square feet and is designed to evoke the original Barneys aesthetic, featuring a curated selection of luxury brands. Cohen aims to recreate the "magic" of the original Barneys, focusing on personalized service and exclusive merchandise. He indicated that additional Florida locations are being considered, with potential for expansion beyond the state if the initial launches prove successful. The relaunch strategy emphasizes a return to the brand's heritage while adapting to current retail trends, including a strong digital component to complement the physical stores.