EXCLUSIVE: ‘Owning Manhattan’ Star Ryan Serhant Reveals ‘Strategic’ Reason Behind His Company’s Expansion to Texas

Ryan Serhant, star of Netflix's "Owning Manhattan" and founder of the real estate brokerage Serhant, announced a significant expansion into Texas this week. The company will officially launch operations in Houston, Austin, San Antonio, and Dallas, marking a major step in its growth from a New York-based startup to a nationwide presence. Serhant described the move to Texas as "strategic," citing the state's central location and current growth trajectory, which includes substantial migration from coastal regions. He highlighted Texas's diverse real estate landscape, encompassing urban, rural, suburban, and coastal areas, as well as its robust industrial sectors such as energy, aerospace, technology, manufacturing, and logistics. Serhant noted that the expansion into these four major Texas cities is one of the firm's largest regional launches to date. He expressed particular excitement about onboarding new agents in Texas and witnessing their business growth, as well as experiencing the company's culture come to life in each new market. Serhant also mentioned a personal connection to the expansion, as he was born in Texas.