Madison Bailey Stars in Journeys Back-to-School Campaign

Actress Madison Bailey, known for her role in the Netflix series ‘Outer Banks,’ is headlining the new back-to-school advertising campaign for the footwear and accessories retailer Journeys. The campaign, launched this week, aims to capture the essence of returning to school with a focus on personal style and self-expression.

Joining Bailey in the campaign are other notable young personalities. Anna Cathcart, star of the Netflix series “XO, Kitty,” and the accomplished sibling skateboarding duo Sky and Ocean Brown are also featured. Their inclusion highlights a diverse range of talents and interests, reflecting the broad appeal of the Journeys brand to a younger demographic.

The campaign visuals and messaging are designed to resonate with students preparing for the academic year, emphasizing the role of footwear and accessories in completing their personal looks. Journeys has consistently positioned itself as a destination for trendy and relevant footwear, and this campaign continues that strategy by leveraging popular figures in youth culture. The specific details of the campaign, including the types of products featured and the creative direction, are expected to be rolled out across various media platforms in the coming weeks.