Luxury Real Estate Agent Neyshia Go Handles 140 Calls Daily

Luxury real estate agent Neyshia Go described her demanding daily life, which can involve as many as 140 phone calls in a single day, in a recent Realtor.com® video series. Go, who works in the high-end sector of the real estate market, highlighted the constant variety in her work, which includes property showings, client communications, and negotiations. She stated that the diverse nature of clients, properties, and the unique challenges presented by each transaction are what keep her engaged in the business. Go joined Sotheby's International Realty in late 2020, and since then, her team, The Go Group, has facilitated over $600 million in real estate transactions across the greater Los Angeles and Santa Barbara regions. The Go Group has also achieved the distinction of being the No. 1 team within all Sotheby's International Realty company-owned offices in both Beverly Hills and Southern California. Go's workday typically begins early, often with a 7 a.m. call to a client located in Portugal, indicating the global reach and demanding schedule required at the top tier of luxury real estate. She emphasized that building a successful career in this field requires not only ambition but also a deep passion for the business, suggesting a certain level of dedication that might appear "a little bit crazy" to outsiders. Go also revealed that her husband plays a crucial role in managing the consulting and operational aspects of her business, a partnership she finds particularly rewarding as they build their professional lives together. As a primary listing agent, Go focuses on representing sellers, operating in what she describes as a buyer's market. She views this market condition not as a disadvantage but as the specific competitive environment she has chosen to excel in. This strategic approach requires an internal drive to motivate herself and her team, a mindset that was significantly tested during a period of three to four months without any closings following the implementation of the Los Angeles "mansion tax." This stretch represented the most challenging period of her career, yet her response was focused on resilience and adaptation rather than discouragement.