EXCLUSIVE: Golden State Warriors and Rakuten Extend Partnership Deal

The Golden State Warriors and Rakuten have extended their partnership, a deal that will see the Rakuten logo removed from the team's basketball jerseys starting with the upcoming season. The exact duration and financial terms of this multiyear extension were not disclosed. This marks a significant shift in the team's jersey sponsorship strategy, moving away from a prominent patch for the first time in several years. Rakuten has been a partner of the Warriors since the 2017-2018 NBA season, initially featuring its logo on the team's uniforms. The extension signifies a continued relationship between the two entities, though the nature of the partnership will evolve. The team is expected to announce a new jersey patch sponsor for the upcoming season in the near future. This development comes as the NBA continues to evolve its sponsorship landscape, with teams exploring various avenues for brand integration and revenue generation.