BPCM Names Christian Langbein EVP of Growth and Strategy

BPCM announced on May 15, 2024, the appointment of Christian Langbein as its new Executive Vice President of Growth and Strategy. Langbein brings extensive experience from previous leadership roles at prominent companies within the luxury and beauty sectors.

Prior to joining BPCM, Langbein served as the Global Head of Digital and E-commerce at Prada, where he was instrumental in shaping the brand's online presence and digital growth initiatives. His tenure at Prada involved overseeing e-commerce operations and developing digital strategies to enhance customer engagement and sales.

Before his role at Prada, Langbein held a significant position at Allergan Aesthetics, a global leader in medical aesthetics. In this capacity, he contributed to the company's strategic development and growth, focusing on expanding its market reach and enhancing its product portfolio. His background includes a deep understanding of brand building and market penetration within competitive industries.

In his new role at BPCM, Langbein will spearhead the agency's growth and strategy practice. This expansion of BPCM's integrated offering aims to provide clients with comprehensive solutions that encompass marketing, public relations, and strategic business development. His leadership is expected to drive innovation and bolster the agency's capabilities in advising clients on market expansion and sustainable growth.