Everyone Launches Hong Kong Exclusive Pop-Up at BELOWGROUND

Tokyo-based streetwear label everyone, founded by Ryo Miyoshi, is making its official Hong Kong debut with a temporary brick-and-mortar space at BELOWGROUND. The pop-up event is scheduled to run from October 9 to October 13, 2026, marking a significant expansion for the brand following a notable year that included the opening of a new flagship store in Maebashi and a Tadao Ando-designed atelier in Seijo. The brand is recognized for its understated aesthetic and precise fabrications, and this temporary retail store will feature a curated selection from its signature Fall 2026 Collection. In addition to its core offerings, the pop-up will highlight exclusive collaborative works created specifically for the Hong Kong market. These exclusive items include a new Nylon Silk drizzler jacket, city-exclusive graphics such as the ESS Tee and Vincent Logo LS Tee, and easy slacks made with Loro Piana fabric. The event also presents select pieces from a collaboration with A.PRESSE for everyone. The temporary space is designed to be an immersive showcase of Miyoshi's broader interests in design, art, and collaborative culture. Visitors will have the opportunity to explore high-profile joint releases, which encompass footwear and apparel developed in partnership with brands and designers including adidas Originals, SUICOKE, Erik Schedin, and Tomo Nariai. The environment of the pop-up is further enhanced by the inclusion of iconic postmodern furniture. Key pieces displayed within the space include Ettore Sottsass’s Carlton room divider and Shiro Kuramata’s Progetti Compiuti chest of drawers, produced for Cappellini. The everyone pop-up store is located at Shop B57-B58 in the basement of Landmark Atrium, Central, Hong Kong. It will be open to guests daily from 10:30 a.m. to 7:30 p.m. throughout its five-day duration. BELOWGROUND is a curated exhibition space that often hosts exclusive retail experiences and showcases emerging talent and established brands within the fashion and design industries. Landmark Atrium is a prominent luxury shopping mall located in the heart of Central, Hong Kong, known for housing high-end international and local brands. The collaboration with adidas Originals signifies a strategic move to leverage the global recognition of the sportswear giant while offering unique products to the Hong Kong audience. The inclusion of furniture from designers like Ettore Sottsass and Shiro Kuramata underscores everyone's commitment to a holistic design philosophy that extends beyond apparel to encompass interior and object design.