Echo Lake Entertainment Adds Tanayri Novoa, Promotes Shiva Kaya

Echo Lake Entertainment has appointed Tanayri Novoa as a new manager, who joins the company from CAA. Novoa will be based at the Beverly Hills headquarters and will focus on digital client representation, high-impact brand deals, and strategic brand partnerships. Her expertise is expected to enhance the company's capabilities in these areas.

In addition to Novoa's arrival, Shiva Kaya has been promoted from her previous role as coordinator to a manager position. Kaya will be based in the New York office. This promotion signifies her growth within the company and her increased responsibilities in managing clients and projects.

The dual moves signal Echo Lake Entertainment's commitment to strengthening its management roster and expanding its reach in key areas of the entertainment industry, particularly in digital and brand-focused ventures. The company aims to leverage the combined experience of Novoa and Kaya to secure new opportunities and foster client success.