Doublesoul Gets Six-figure Investment From Allison Ellsworth, Cofounder of Poppi, Prebiotic Soda

Doublesoul secured a six-figure investment from Allison Ellsworth, co-founder of Poppi prebiotic soda, this week. Ellsworth will also join the premium sock brand as an advisor. The investment amount was not disclosed, but it is described as six figures. Doublesoul, a brand focused on premium socks, aims to leverage Ellsworth's expertise in scaling a consumer packaged goods company. Ellsworth's experience with Poppi, which has grown significantly since its founding, is expected to provide valuable insights for Doublesoul's growth strategy. This partnership signals a move by Doublesoul to enhance its market presence and operational capabilities.