Donatella Versace Launches New Brand With Revolve Group

Donatella Versace is set to launch a new fashion and beauty brand in partnership with Revolve Group, with a planned debut in 2027. This venture marks Versace's next significant career move following her departure from the Chief Creative Officer role at Versace in 2025, after a tenure spanning three decades. The new label, the name of which has not yet been disclosed, will offer a range of fashion and beauty products. In a statement, Versace expressed her belief in the power of connection, stating, "Revolve understands something I believe deeply: culture comes from connection." She further elaborated on the brand's objective: "Together, we want to create that connection with a new voice, a new look, and a new energy." Revolve Group, founded in 2003, has demonstrated consistent growth, reporting $1.23 billion in total revenue for 2025. The company's active customer base reached 3.04 million in the second quarter of 2026, an 11% year-over-year increase, marking Revolve's highest customer growth rate in three years. Michael Mente, co-founder and co-CEO of Revolve, described Versace as a "defining creative voice of our time," emphasizing that the partnership provides her vision with "an entirely new platform and the freedom to build something from the ground up." Mike Karanikolas, the other co-founder and co-CEO, highlighted the synergy between Versace's creative leadership and Revolve's technological capabilities, stating, "By combining Donatella’s creative authority with Revolve’s technology, infrastructure and global reach, we have an opportunity to create something genuinely distinctive — and build it for the long term." This announcement follows the acquisition of Versace by Prada Group from Capri Holdings for over $1 billion USD, a transaction finalized in December 2025. As of the current reporting period, Donatella Versace continues to serve as Versace's chief brand ambassador. The collaboration aims to leverage Revolve's established e-commerce infrastructure and global distribution network to support Versace's creative direction in launching a fresh brand identity. Revolve's expertise in digital marketing and customer engagement is expected to play a crucial role in the new brand's market penetration and growth strategy. The fashion and beauty sectors are increasingly integrating digital platforms and direct-to-consumer models, areas where Revolve has demonstrated significant success. This partnership signals a strategic move by Donatella Versace to explore new creative avenues and build a brand independent of her family's legacy house, while simultaneously capitalizing on the digital-first approach championed by Revolve. The timing of the launch in 2027 allows for substantial development and strategic planning, positioning the brand to enter the market with a well-defined concept and robust operational framework. The fashion retail landscape is dynamic, with brands constantly seeking innovative ways to connect with consumers, and this collaboration between a renowned designer and a digitally native retailer is poised to be a notable development.