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Rolling Stone••2 min read

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Dolly Parton Filmed Coffee Commercials Before Her Death

Dolly Parton, the iconic singer-songwriter and cultural figure, filmed three commercial spots for her "Cup of Ambition" coffee brand in July. These commercials were produced in the weeks leading up to her death. The "Cup of Ambition" coffee brand is set to launch at retailers this week, marking the posthumous debut of Parton's latest business venture. The brand aims to empower women in the workplace, with a portion of the profits from each sale being donated to Parton's Imagination Library, a program that provides free books to children from birth to age five. The coffee itself is described as a medium roast, ethically sourced from Colombian beans, and is intended to be a "bold and bright" blend. Parton had been actively involved in the development and marketing of the coffee, expressing her excitement about the project in prior statements. The commercials are expected to feature Parton's signature style and message of empowerment. The launch of "Cup of Ambition" represents a significant expansion of Parton's business interests, which already include a theme park, Dollywood, and a line of "Dolly" brand products. The timing of the commercial filming, just months before her passing, underscores her dedication to her projects and her forward-thinking approach to her legacy. The "Cup of Ambition" brand is being distributed by a partner company, which has stated its commitment to upholding Parton's vision for the brand. The coffee will be available in select grocery stores and online. The initiative to support the Imagination Library highlights Parton's long-standing commitment to literacy and education, a cause she has championed for decades. The "Cup of Ambition" coffee is positioned as more than just a beverage; it is intended to be a symbol of ambition and a catalyst for positive change, aligning with Parton's personal philosophy. The commercials themselves are anticipated to be a significant marketing event, leveraging Parton's immense popularity and enduring appeal. Details about the specific content of the commercials have not yet been fully released, but they are expected to reflect Parton's warmth, humor, and inspirational spirit. The launch of this coffee brand, coupled with the posthumous release of these commercials, ensures that Parton's presence will continue to be felt in the marketplace and in the lives of her fans.

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