Disney Launches New ‘Toy Story’ Short ‘Jessie Saves the Day’ to Promote Philanthropic Initiative ‘The Magic of Movies’

The Walt Disney Company EMEA launched a new short film, "The Magic of Movies: Jessie Saves the Day," on May 29, 2024, to support a philanthropic initiative benefiting local hospitals. The short film, released ahead of "Toy Story 5," features the character Jessie and a young girl preparing for an X-ray. This initiative, named "The Magic of Movies," aims to bring comfort and joy to children in healthcare settings. The campaign involves distributing 10,000 activity packs to children in hospitals across Europe, the Middle East, and Africa. These packs include coloring materials and a special edition of the "Jessie Saves the Day" storybook. Disney also partnered with the European Hospital and Healthcare Federation (EHFF) to ensure the initiative reaches its intended audience effectively. The short film itself is available on Disney+ and YouTube, with Disney encouraging viewers to share their own magical movie moments using the hashtag #MagicOfMovies.