Diesel Ships Cardboard Cutouts for Global FW26 Campaign

Diesel has launched its Fall/Winter 2026 campaign, named "Multiplicities," which employs a unique global strategy involving the shipment of life-sized cardboard cutouts of models to various cities worldwide. This initiative, conceived by creative director Glenn Martens and art director Christopher Simmonds, aims to deconstruct and reframe traditional fashion campaign imagery by integrating local perspectives and environments. The campaign begins with studio-shot images of models, which are then translated into cardboard cutouts. These cutouts are subsequently dispatched to international locations, where local photographers are tasked with capturing them within their respective urban landscapes. This collaborative approach transforms static campaign visuals into dynamic, context-specific narratives, highlighting the brand's collection through a global lens. The campaign's journey spans multiple cities, each offering a distinct interpretation of Diesel's FW26 offerings. In London, the D-ONE bag and D-COCCO stiletto sandal are showcased against the backdrop of Piccadilly Circus. Shanghai features the brand's 3-D Denim and Bicolor Leather pieces. Cairo presents Wrinkled Boiled Knitwear juxtaposed with the iconic pyramids. Rio de Janeiro incorporates Concert Print Ts and the Stinger Watch on the beaches of Ipanema. New Delhi highlights Cut Out Floral Knits and trompe l’oeil cable knit denim, integrated into scenes of local rickshaw tours. A central element of the FW26 collection is the D-ONE bag, Diesel's new signature accessory. This bag is characterized by its slouchy leather silhouette and buckled straps, drawing inspiration from worn belts that thread through denim loops. The D-ONE bag is available in treated leather and patchwork variations, emphasizing its versatility and broad appeal. The "Multiplicities" campaign underscores Diesel's commitment to innovative storytelling and its ability to connect with diverse global audiences by embracing local creativity and cultural contexts. The full FW26 collection, including the D-ONE bag, is accessible through Diesel's official website and its global flagship stores. This campaign represents a significant departure from conventional fashion advertising, prioritizing authentic local engagement and a decentralized creative process to build a more inclusive and globally resonant brand narrative. The use of cardboard cutouts serves as a physical anchor for the brand's presence in each city, allowing local talent to imbue the campaign with unique cultural nuances and visual styles, thereby fostering a sense of shared ownership and artistic collaboration.