Danny DeVito-Produced Heist Comedy ‘Drag’ Secures International Sales

Blue Finch Films has secured the international sales rights, excluding North America, for the heist comedy film titled ‘Drag.’ The U.K.-based sales and distribution company announced its intention to present the film to potential buyers during the upcoming Toronto Film Festival market. This acquisition marks a significant step for the film's global distribution prospects.

‘Drag’ is directed by the duo Greg Yagolnitzer and Raviv Ullman, who also contributed to the screenplay. The film is a heist thriller with comedic elements, a genre that often appeals to a broad international audience. The production team behind ‘Drag’ includes notable names from the entertainment industry. Danny DeVito, a veteran actor and producer known for his extensive work in film and television, served as a producer. He was joined in production by Lucy DeVito and Jake DeVito, indicating a family collaboration on the project. The involvement of the DeVito family suggests a strong foundation in comedic storytelling and production experience.

The film's narrative is centered around a heist, a common trope in thrillers, but its classification as a comedy suggests a lighter, perhaps more character-driven or situational approach to the criminal enterprise. Specific plot details have not been widely disclosed, but the combination of heist and comedy genres typically involves elaborate schemes, unexpected twists, and humorous outcomes. The directors, Yagolnitzer and Ullman, are expected to bring their unique vision to this blend of action and humor. Yagolnitzer has a background in writing and directing short films, while Ullman is known for his acting career and has also ventured into directing television episodes.

The Toronto Film Festival is a prestigious international event that serves as a crucial platform for film sales and acquisitions. By launching ‘Drag’ at this market, Blue Finch Films aims to generate significant interest from distributors worldwide. The festival attracts a global contingent of industry professionals, including buyers, sellers, and festival programmers, making it an ideal venue for introducing new films to the international market. The success of such launches can heavily influence a film's subsequent theatrical release and streaming availability in various territories. The acquisition by Blue Finch Films, a company with experience in international film sales, further underscores the potential of ‘Drag’ to find a substantial audience beyond North America.