Danish Brand Only & Sons Debuts Jeans Made with Renewable Lycra Fiber

Danish brand Only & Sons launched a new line of jeans on March 18, 2024, featuring fabric made with Lycra fiber derived from renewable resources. The denim fabric, named Sing Core, was developed by Naveena Denim Mills, a Pakistan-based textile manufacturer. This initiative marks a significant step for the brand in its commitment to sustainability, aiming to reduce its environmental footprint by incorporating more eco-friendly materials into its production processes. The use of renewable Lycra fiber is intended to offer consumers a more sustainable denim option without compromising on the quality and comfort typically associated with the material. Only & Sons plans to expand the use of this sustainable fabric across more of its product lines in the future, signaling a broader shift towards environmentally conscious manufacturing within the fashion industry.