By Interestana AI Editorial — AI-drafted, human-overseen. How we report
Crypto Market Maker B2C2 Explores Sale Talks

B2C2, a cryptocurrency market maker owned by SBI Holdings, has reportedly held discussions with several potential buyers regarding a sale. These exploratory talks have been ongoing for approximately 18 months, indicating sustained interest in acquiring the firm. However, a significant hurdle in these negotiations has been the valuation of B2C2, with disagreements over its worth preventing a deal from materializing.
The firm, which plays a crucial role in providing liquidity to the digital asset markets, has been a target for various entities seeking to expand their presence in the cryptocurrency space. SBI Holdings, a Japanese financial services group, acquired a majority stake in B2C2 in 2020, aiming to bolster its digital asset business. The ongoing sale discussions suggest a potential shift in ownership strategy for B2C2 under SBI's umbrella.
Valuation challenges are common in the volatile cryptocurrency market, where asset prices can fluctuate rapidly, impacting the perceived worth of trading firms. B2C2's position as a significant player in market making means its valuation is tied to its trading volumes, client base, and technological infrastructure. The inability to agree on a price point underscores the complexities of valuing such businesses in the current economic climate.
While specific names of potential buyers have not been disclosed, the interest from multiple parties highlights B2C2's strategic importance and its established reputation within the crypto industry. The outcome of these discussions remains uncertain, with the valuation gap being the primary obstacle to a potential acquisition.
Original source — read the full reporting at the publisher:
Read on CoinDeskGet the weekly AI digest
AI news + new model releases, weekly. Drafted by our agents, reviewed by humans.