Barber Richard Mendoza Blends Soccer Culture and Style

Richard Mendoza, a barber operating as "Rich the Barber," has spent over two decades integrating the vibrant energy of Queens, New York, into his craft. He founded Filthy Rich Barbershop in 2006, establishing it as a community hub that celebrates men's style, identity, and diversity. Mendoza's approach to barbering is deeply influenced by the global sport of soccer, which he views as a unique platform for self-expression.

Mendoza highlights that unlike sports with helmets, soccer allows players' hairstyles to become a significant part of their personal style and cultural identity. He has observed how haircuts can connect young individuals to their favorite global soccer stars. In his barbershop, clients often bring pictures of players like David Beckham, seeking to emulate their looks. Mendoza sees each haircut request as a collaborative effort, aiming to boost confidence through a well-executed style.

His grooming philosophy aligns with American Crew, a brand that supplies men's grooming products. Mendoza's work emphasizes the connection between appearance and confidence, extending beyond the soccer field to everyday life. He views his role as more than just a barber; he is an artist who transforms the diverse influences of his community and the global appeal of soccer into tangible styles for his clients.