Havaianas Launches Personalization Pop-Up at Hypebeast Cup

Havaianas launched an immersive and interactive pop-up store at the Hypebeast Cup in New York City this week, celebrating the brand's connection to football. The SoHo space functions as a clubhouse for football enthusiasts, featuring global time zone clocks and a projector lounge. A central attraction is Havaianas' personalization station, which allows attendees to customize their flip-flops. Customers can choose from an extensive range of colorways, including classic solid palettes and limited-edition Top Nations styles, to create footwear that reflects their team allegiance or personal aesthetic. The pop-up offers unique charms such as flags, fruits, and suns, enabling visitors to design one-of-a-kind sandals onsite. This hands-on approach blends Havaianas' brand identity with individual expression, mirroring the personalized nature of modern football fandom. The customized flip-flops are presented as ideal accessories for summer fashion, complementing vintage sportswear and relaxed fits. The Havaianas pop-up will remain open for the duration of the Hypebeast Cup, located at 430 West Broadway, New York, NY 10012. Operating hours are Monday through Saturday from 11 AM to 7 PM, and Sundays from 11 AM to 6 PM, with the exception of July 4th, when the location will be closed.