Comcast Store Manager Smashed Pies in Faces of Low-Performing Sales Staff

A lawsuit filed against Comcast's cable division alleges that a store manager implemented a bizarre and humiliating ritual where the lowest-performing salesperson each month had a cream pie smashed into their face. The complaint further claims that the store manager, identified as Sully Fuentes Peterson, not only filmed these incidents but also compelled other employees to participate in the assaults and record their own videos. This alleged practice occurred at a Comcast store located in Plainville, Connecticut. According to the lawsuit, the store had a policy where the top-ranked Retail Sales Consultant for the preceding month was instructed by their supervisor, Ms. Peterson, to tie the lowest-ranked sales consultant to a chair in the back office and then assault them by violently smashing a cream pie into their face. The plaintiff in the case, David Figueroa, stated he was hired as a retail sales consultant on February 2, 2026, and was directly supervised by store manager Sully Fuentes Peterson. Figueroa's lawsuit contends that Peterson "designed and implemented" this pie-in-the-face ritual as a method to meet specific sales targets and to improve customer survey responses, aiming to incentivize better performance through extreme humiliation. The lawsuit details the alleged psychological distress and hostile work environment created by these practices. The specific allegations point to a pattern of behavior intended to shock and degrade employees, rather than foster a productive sales environment. The legal filing seeks damages for the alleged emotional distress and hostile work environment experienced by Figueroa and potentially other employees subjected to this practice. The lawsuit highlights a severe departure from standard workplace conduct and raises questions about management oversight and accountability within the Comcast retail division. The allegations suggest a deliberate and systematic approach to employee management that involved public humiliation and coercion, with the manager allegedly using video recordings as a tool to enforce compliance and potentially further humiliate the victims. The case is expected to bring further scrutiny to workplace practices within the telecommunications retail sector and the responsibilities of management in ensuring a safe and respectful working environment for all employees. The lawsuit aims to hold Comcast accountable for the alleged actions of its store manager and the creation of a toxic work environment that violated employee rights and well-being. The details provided in the complaint suggest a deeply concerning management style that prioritized punitive measures over constructive feedback and support for sales staff.