Comcast-Owned Sky Agrees on Terms to Buy ITV’s Broadcast and Streaming Unit (Report)

Sky, a subsidiary of Comcast, has reached an agreement on the terms to acquire ITV's broadcast and streaming unit, according to Reuters. The deal, valued at approximately £1.6 billion (equivalent to $2.1 billion), would see ITV Studios, ITV's independent production arm, become part of Sky. This acquisition marks a significant consolidation within the U.K. media landscape, bringing together a major pay-TV provider with a prominent public service broadcaster's content creation and distribution capabilities. The negotiations reportedly concluded this week, with sources close to the discussions confirming the terms. The integration of ITV's assets is expected to enhance Sky's content portfolio and expand its reach across both traditional broadcast and digital streaming platforms. Further details regarding the operational integration and future strategy are anticipated following the formalization of the agreement.