Collier Schorr Captures Margaret Howell's FW26 Campaign

Margaret Howell has launched its Fall/Winter 2026 campaign, with the collection's visuals expertly captured by the renowned American photographer and artist Collier Schorr. The campaign was photographed in New York City, a location that holds particular significance as it marks a 26-year journey since Schorr first expressed admiration for the British fashion brand. Schorr's distinctive photographic style, characterized by its quiet directness, emphasis on physicality, and authentic attitude, is prominently featured. She selected a personal ensemble of friends and models to embody the effortless and functional movement inherent in Margaret Howell's MHL. garments. This collaboration underscores a deep, long-standing appreciation for the brand's aesthetic and ethos.

The Fall/Winter 2026 collection itself adheres to Margaret Howell's established design philosophy, which skillfully balances utility with sophistication. The range is built around key elements including androgynous, relaxed tailoring, softened utility pieces, and the use of natural textures. These components contribute to a collection that is both contemporary and timeless. The casting choices, comprising individuals who are personal acquaintances of Schorr, further amplify the campaign's instinctive and personal tone, fostering a sense of genuine connection and relatability. Each garment is conceived with real-world wearability in mind, seamlessly integrating understated sophistication with practical functionality. This approach ensures that the pieces serve as versatile staples, easily incorporated into everyday wardrobes.

The MHL. line, a core offering from Margaret Howell, is known for its focus on durable, functional clothing with a refined aesthetic. The brand, founded by Margaret Howell in 1970, has consistently championed quality craftsmanship and timeless design, often drawing inspiration from workwear and military clothing. Collier Schorr, an acclaimed artist, is recognized for her portraiture and documentary-style photography, often exploring themes of identity, adolescence, and the body. Her work has been exhibited internationally and featured in numerous publications. The choice of Schorr to direct the FW26 campaign highlights a shared sensibility between the artist and the brand, emphasizing authenticity and a considered approach to design and representation.

The FW26 collection, now available, offers pieces that are designed to be lived in and cherished. The emphasis on natural fibers and considered construction ensures longevity and comfort. The campaign's aesthetic, guided by Schorr's vision, presents the clothing in a manner that feels both aspirational and accessible. The collection's availability spans both the Margaret Howell webstore and its physical retail locations, allowing customers to experience the tactile qualities and detailed craftsmanship of the garments firsthand. This launch continues Margaret Howell's legacy of producing enduring fashion that prioritizes both form and function, appealing to a discerning clientele who value quality and understated style.