Colleges Must Act Now to Regain Public Trust, AAC&U Says

The Association of American Colleges & Universities (AAC&U) released a report on June 16, 2026, urging higher education institutions to actively address declining public trust. The report, titled "A New Social Compact: Reimagining Public Trust in the Age of Higher Education," asserts that colleges can acknowledge their role in diminished confidence without yielding to partisan pressures. It highlights that public perception of higher education has been negatively impacted by factors including rising tuition costs, concerns about curriculum relevance, and perceived political polarization on campuses. The AAC&U proposes that institutions should focus on demonstrating their value proposition more effectively, emphasizing the economic and societal benefits of degrees and lifelong learning. The report suggests concrete steps such as enhancing transparency in admissions and financial aid processes, fostering greater civic engagement among students, and actively participating in public discourse about the importance of higher education. It also calls for a renewed commitment to academic freedom and open inquiry as foundational principles that underpin public trust. The AAC&U believes that by taking these proactive measures, colleges and universities can begin to rebuild their standing with the public and reaffirm their essential role in a democratic society. The report was developed over 18 months with input from a diverse range of stakeholders, including university presidents, faculty, students, and community leaders.