Cloze Launches Open House App for Real Estate Leads

Cloze has launched a new Open House app specifically for its Enterprise customers, designed to streamline the process of capturing leads during property showings. This digital solution replaces traditional paper sign-in sheets with an automated system that collects visitor information and directly integrates it into the Cloze customer relationship management (CRM) platform. The primary goal of the app is to reduce the loss of potential buyer leads that often occurs with manual data entry or misplaced handwritten notes.

Potential homebuyers can register their interest in a property by scanning a QR code on their personal mobile device or by signing in via a tablet or laptop made available at the open house. Cloze highlighted the significance of open houses as a lead generation tool, citing data from the National Association of Realtors which indicates that nearly half of homebuyers attend an open house during their property search. The company stated that the Open House app aims to prevent leads from being lost due to misplacement or failure to enter data from paper sheets into a database.

Upon a visitor checking in, the Cloze system automatically creates a buyer contact record. This record includes details about the specific property visited and logs the exact date and time of the visit. Furthermore, the app allows visitors to complete a feedback form about the home. This feedback can include their impressions of the property, opinions on its pricing, and their level of interest in making an offer, with all responses directly attached to their respective contact records within the Cloze platform. This integrated approach ensures that all relevant visitor information is centralized and readily accessible for follow-up.

The Open House app is the inaugural application developed on Cloze’s Forge platform. Forge is a proprietary system that empowers organizations to create custom applications by simply describing the desired functionality in plain language, eliminating the need for traditional coding. The app also facilitates the generation of printable marketing materials for each property. These materials include QR codes, posters, and table cards, all designed to direct visitors towards the digital sign-in page. According to Cloze, the same unique check-in link can be reused for multiple open house events at the same property listing until the final scheduled event concludes, offering continued utility for real estate agents.