CEO Talks: Berluti’s Jean-Marc Mansvelt Talks New Milan Store and ‘Focused Luxury’ Strategy

Berluti CEO Jean-Marc Mansvelt stated that the luxury brand is navigating industry turbulence by focusing on its most profitable segments and markets. This strategy aims to reinforce Berluti's position in the high-end market. The company is also expanding its physical retail presence, with a new store opening in Milan. This expansion is part of a broader plan to enhance customer experience and accessibility in key luxury hubs. Mansvelt emphasized a commitment to "focused luxury," suggesting a deliberate approach to product development and market engagement that prioritizes quality and exclusivity. The brand's performance is being closely monitored against broader luxury sector trends, with Berluti aiming to maintain growth through this targeted strategy. The new Milan store represents a significant investment in a prime retail location, underscoring the brand's confidence in its strategic direction and the resilience of the luxury consumer.