Soulidified Signs With Atlantic Records

Soulidified, a musical group formed on the Netflix reality series "Building the Band," has officially signed a record deal with Atlantic Records. This announcement comes approximately one year after the group was first introduced to the public through the television program. The series "Building the Band" premiered in July 2025, and it was within this context that the four members—Shade Jenifer, Malik Heard, Bradley Rittmann, and Landon Boyce—were brought together to form Soulidified. The exclusive news of their signing was reported by Variety.

Atlantic Records, the label that has now signed Soulidified, is a prominent American record label founded in 1945. It is a subsidiary of Warner Music Group and has a long history of signing and developing successful artists across various genres, including pop, rock, R&B, and hip-hop. The label's roster has included iconic artists such as Aretha Franklin, Led Zeppelin, and more recently, Ed Sheeran and Lizzo. The signing of Soulidified indicates Atlantic Records' interest in leveraging the group's established presence from their reality television debut.

The formation of Soulidified on "Building the Band" was a central narrative of the show. The series aimed to document the process of creating and developing a new musical act, from the initial selection of members to their journey towards professional success. The group's members, Jenifer, Heard, Rittmann, and Boyce, were chosen and brought together through the show's format, highlighting the collaborative and developmental aspects of their early stages. Their subsequent signing to a major record label like Atlantic Records represents a significant step in their career, validating the efforts made during the show and signaling their potential for broader commercial appeal.

This move to Atlantic Records positions Soulidified within a well-established industry infrastructure designed to promote and distribute music on a global scale. The label's resources, marketing expertise, and existing network of industry connections are expected to play a crucial role in the group's future endeavors. Following their debut on "Building the Band," the group's journey now transitions from a televised development process to the professional music industry, with the expectation of releasing new music and embarking on tours. The specific terms of the record deal were not disclosed in the initial report.