Buc-ee's CEO Prioritizes Conservative States for Expansion

Buc-ee's, the Texas-based travel stop chain renowned for its extensive facilities, barbecue, and beaver-themed merchandise, is currently undergoing a significant expansion. Company president, CEO, and cofounder Arch “Beaver” Aplin III has indicated that the company's growth strategy favors conservative, business-friendly states. These remarks were made on August 17 during the grand opening of Buc-ee's first location in Benton, Arkansas. Aplin stated that opportunities are abundant and that the company is building in numerous locations, but emphasized that "when you find a conservative, business-friendly state with a phenomenal workforce, it makes a difference." He was joined at the event by Arkansas Governor Sarah Huckabee Sanders, who expressed the state's enthusiasm for hosting the inaugural Buc-ee's. Aplin further elaborated on his philosophy, suggesting that expansion "works so much better if it trickles down from the leadership from the very top" of state politics, from the governor's office downwards, and that he is "starting to realize life's too short to try to build in places that people don’t appreciate what you’re bringing, versus a place like this where people do appreciate what you are building." He specifically noted that the Benton location was found to be in a "business-friendly town." Buc-ee's did not respond to a request for comment from Fast Company regarding Aplin's statements. While Aplin did not specify which future store locations he was referring to, Buc-ee's established its first presence in Colorado, described as the only "solidly blue state" where the chain operates, in 2024. Earlier in 2024, a Buc-ee's also opened in Goodyear, Arizona. Governor Sanders highlighted that the new Benton location is expected to support her "Natural State Initiative," which aims to boost tourism, as Buc-ee's anticipates millions of visitors annually to its Arkansas outpost. Buc-ee's currently operates over 50 locations across multiple states, primarily in the Southern United States, with its expansion into states like Colorado and Arizona marking a broader geographical reach for the brand. The company's unique model, often featuring 120 gas pumps, 1,000+ parking spaces, and a wide array of food and retail offerings, has contributed to its cult following and rapid growth. The emphasis on state-level business climate and political alignment suggests a deliberate approach to site selection that prioritizes environments perceived as more conducive to business operations and growth.