Wheelhouse and Zigazoo Launch Studio for Young Creators

Brent Montgomery’s media company, Wheelhouse, has partnered with the social media platform Zigazoo to launch a new studio named Zigazoo Studios. This joint venture aims to develop content and other ventures based on material created by young stars on Zigazoo, an app designed for children and teenagers that features a TikTok-style interface. The studio will focus on developing a range of projects, including content for various platforms, live experiences, consumer products, and brand partnerships.

The initiative leverages the growing influence of young creators, often referred to as Gen Alpha stars, on social media. Zigazoo Studios plans to identify and nurture talent from within the Zigazoo platform, transforming their digital content into broader media projects. This move signifies a strategic effort to tap into the market for content created by and for younger demographics, a segment that has shown significant engagement and commercial potential.

Wheelhouse, known for its work in media production and development, brings its industry expertise to the partnership. Zigazoo, with its established user base of young individuals and their families, provides the platform and the source of creative talent. The collaboration is expected to create new opportunities for young creators to expand their reach and develop professional careers in the entertainment and media industries. The specific financial details of the venture were not disclosed, but the announcement highlights a commitment to building a comprehensive ecosystem around the emerging generation of digital talent.