Brands by Integra Expands to North Carolina with Acquisition of Century 21 Connected

Brands by Integra has officially established its presence in the North Carolina real estate market through a significant acquisition: Century 21 Connected. This strategic move marks the company's inaugural brokerage operation within the Tar Heel State. Following the acquisition, the acquired brokerage will undergo a rebranding and will henceforth operate as Century 21 Integra. This transition is designed to empower the brokerage's agents by granting them access to Brands by Integra's extensive array of resources. These resources encompass advanced technology platforms, sophisticated marketing strategies, professional coaching programs, comprehensive educational initiatives, and robust recruiting support. Crucially, the brokerage will continue to function under the well-recognized and trusted Century 21 brand umbrella, leveraging its established market recognition.

The North Carolina brokerage will continue to be led by Chris Smith, who will oversee the team's operations and client service efforts across the state. Jim D’Amico, the chairman of Brands by Integra, expressed considerable enthusiasm regarding this expansion. He highlighted that entering the North Carolina market had been a long-standing strategic objective for Brands by Integra. D’Amico emphasized the strong alignment in core values between his organization and Chris Smith's team, specifically citing a shared commitment to integrity, collaborative practices, and a people-first philosophy. He conveyed his excitement about welcoming Smith and his agents into the Brands by Integra family and pledged the company's full support for their continued growth and success.

Chris Smith reciprocated these positive sentiments, articulating that this acquisition will provide his agents with enhanced resources and opportunities. He underscored that this development will enable them to further strengthen the client-focused approach that has been instrumental to the brokerage's established success. Smith described the decision to join Brands by Integra as a "natural fit," attributing this to a clear alignment in company culture, leadership vision, and overall strategic direction. He anticipates that this partnership will unlock significant growth potential for individual agents while ensuring the continued delivery of the personalized service that clients have come to expect.

This acquisition substantially broadens Brands by Integra's national footprint. The company's network now comprises a formidable force of over 2,000 real estate professionals. These professionals operate from more than 70 offices strategically located across 19 states. This extensive network is further fortified by a comprehensive suite of integrated services. These services are designed to support every facet of the real estate business, including advanced marketing solutions, cutting-edge technology, extensive training and professional development programs, and essential support for mortgage, title, insurance, relocation, and business development initiatives. This expansion underscores Brands by Integra's commitment to increasing its market share and providing a full spectrum of value-added services to its affiliated brokerages and agents nationwide.