Bob Odenkirk Brings Saul Goodman Back After ‘Better Call Saul’ for PSA Celebrating America 250

Bob Odenkirk reprised his role as Saul Goodman for a "Know Your Rights" Public Service Announcement released this week, coinciding with the lead-up to America's 250th birthday. The PSA, produced in collaboration with the American Civil Liberties Union (ACLU) and the Ad Council, features Goodman humorously reminding viewers of their constitutional rights. Odenkirk, through the persona of the ethically flexible lawyer, emphasizes that these rights, though written by "guys in powdered wigs," remain fundamental and accessible to all citizens. The announcement aims to educate the public about their legal protections and encourage civic engagement as the nation approaches its semiquincentennial anniversary in 2026. The collaboration highlights the use of popular culture figures to disseminate important civic information, leveraging Goodman's recognizable character to draw attention to the ACLU's mission. The PSA is part of a broader initiative to promote awareness of the Bill of Rights and its ongoing relevance.