Blondey McCoy’s Thames MMXX Lands in Soho, Offering Streetwear in a Victorian Shell

Thames MMXX, a British skateboarding brand founded by Blondey McCoy, opened a new store in Soho this week. The store is housed within a Victorian-era building, offering a unique retail environment for its streetwear collection. The brand's offerings at the new location include graphic T-shirts, cricket sweaters, pastel polo shirts, and fine jewelry. A notable display features a wax figure of McCoy, dressed in a suit and depicted eating a burger, adding an artistic and personal touch to the store's ambiance. This expansion into Soho marks a significant step for Thames MMXX, bringing its distinct blend of skate culture and refined aesthetics to a prominent London district. The juxtaposition of contemporary streetwear with the historical architecture of the Victorian shell is a key element of the store's design and brand presentation.