Blink49’s Brand Studio Plans First Vertical Video, ‘Murder at the Mansion’ (EXCLUSIVE)

Blink49's Brand Studio launched a vertical video division and announced its first project, 'Murder at the Mansion,' for this fall. This original vertical micro-drama is designed for mobile-first audiences. Tieren Hawkins, head of vertical content at Blink49, is writing the micro-drama. The project aims to leverage the growing popularity of short-form, vertical video content, particularly among younger demographics who consume media primarily on smartphones. Blink49's move into this format signals a strategic adaptation to evolving viewer habits and a commitment to producing content tailored for platforms like TikTok and Instagram Reels. The company anticipates this new division will open up new avenues for branded content and storytelling.