BLACKPINK's JISOO Embodies Salomon's 'In The Open' FW26 Campaign

BLACKPINK member JISOO has officially stepped into her role as Salomon's global brand ambassador, a position she assumed in May, by fronting the brand's inaugural major campaign. Titled "In The Open," this initiative serves as a visual exploration of Salomon's forthcoming Fall/Winter 2026 footwear collection, set against the dynamic winter scenery of Seoul, South Korea. The campaign's creative direction was spearheaded by Heikki Salonen, a seasoned figure in the industry, who aimed to capture the essence of the collection's adaptability across varied environments, from urban nooks to natural trails.

Salomon, a French sportswear company renowned for its technical outdoor gear and increasingly influential presence in the fashion world, has strategically partnered with JISOO to broaden its appeal. This collaboration signifies a deliberate move to bridge the gap between high-performance athletic wear and contemporary lifestyle fashion, leveraging JISOO's immense global popularity and distinct style. The campaign's narrative unfolds through JISOO navigating Seoul's parks, trails, and understated urban settings, demonstrating how Salomon's FW26 offerings are designed to perform and impress in any context. The featured footwear models are central to this narrative, including the XT-6 Protective, the XT-Whisper Gore-Tex, and the XT-4 OG Gore-Tex. These models represent Salomon's commitment to innovation, combining advanced weatherproofing technologies like Gore-Tex with robust construction and aesthetic appeal, making them suitable for both demanding outdoor excursions and everyday urban wear.

JISOO herself expressed a deep personal connection to the brand's philosophy, highlighting her preference for "light and comfortable movement" in her daily life. She articulated that Salomon's footwear aligns perfectly with her lifestyle due to its inherent comfort, irrespective of the prevailing weather conditions or the specific environment. This versatility, she noted, makes Salomon shoes ideal for a wide spectrum of activities, from casual outings to more adventurous pursuits. This sentiment resonates with Salomon's broader strategy to appeal to a diverse consumer base that values both functionality and fashion-forward design.

The Salomon FW26 footwear collection, as showcased in the "In The Open" campaign, is now being progressively rolled out worldwide for the current season. Consumers can acquire these new designs through Salomon's official e-commerce platform and a curated selection of authorized retail partners. The official global launch date for this capsule collection was October 7, ensuring that these innovative and stylish offerings are accessible to a global audience. The campaign's comprehensive visual assets, offering an in-depth look at the collaboration and the new product line, are also available for viewing on platforms such as Hypebeast, further amplifying the campaign's reach and impact.