Black Bear Hires Bianca Parkes, Heather Phillips for Marketing

Independent studio Black Bear announced this week the hiring of Bianca Parkes and Heather Phillips to lead its marketing and publicity departments. These appointments come as the production company, known for Sydney Sweeney’s boxing drama “Christy,” actively works to expand its operations into U.S. theatrical distribution.

Parkes and Phillips will report directly to Benjamin Kramer, the company’s president of U.S. distribution. Their roles are expected to bolster Black Bear’s capabilities in promoting its film slate and engaging with audiences as the studio broadens its market presence. The addition of these two executives signifies a strategic move by Black Bear to strengthen its infrastructure for film releases and public engagement.

Black Bear has been involved in producing and financing films, with its recent projects including “Christy.” The studio’s expansion into theatrical distribution indicates a commitment to controlling more aspects of the film lifecycle, from production to audience access. The new marketing and publicity leadership is integral to this ambitious growth strategy, aiming to enhance the visibility and commercial success of Black Bear’s future film offerings.