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The Guardian World1 min read

Norway Fans' Viking Row Goes Viral at World Cup

Norway Fans' Viking Row Goes Viral at World Cup

Norway fans' synchronized Viking row has become a viral sensation, extending far beyond the World Cup stadiums and capturing global attention. This coordinated gesture, involving thousands of fans, has been replicated by players on the pitch and seen in public spaces like New York's Times Square. Its reach has expanded to political arenas, with Norwegian Members of Parliament performing the row in parliament. The trend has also permeated everyday life and even military operations, with Prince Sverre Magnus, third in line to the Norwegian throne, seen rowing in an Oslo subway carriage. Additionally, care home residents in rural Norway and Norwegian Royal Air Force pilots in F-35 fighter jets have participated, demonstrating the widespread adoption of the gesture. The phenomenon highlights a unique form of fan engagement and cultural expression that has transcended its sporting origins.

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