By Interestana AI Editorial — AI-drafted, human-overseen. How we report
BFI CEO Ben Roberts Calls for Film Education in UK Classrooms

Ben Roberts, the Chief Executive Officer of the British Film Institute (BFI), delivered a keynote address at the inaugural UK Film Conference, held as part of the Edinburgh Film Festival. During a discussion with Clare Binns, the managing director of Picturehouse Cinemas, Roberts articulated his strong belief that a fundamental "missing piece" in the current educational landscape is the firm establishment of film studies within the classroom.
Roberts, who has prior experience working with various UK distribution and sales companies, candidly discussed the challenges inherent in leading a major public-funding body. He acknowledged that he had received prior warnings about the complexities of such a role. His perspective underscores a broader concern within the film industry regarding the development of future audiences and talent. The BFI CEO's call for film to be a more integral part of formal education suggests a strategic vision aimed at fostering a deeper understanding and appreciation of cinema from an early age. This initiative, if implemented, could have significant long-term implications for film literacy, cultural engagement, and the creative industries in the United Kingdom.
The inaugural UK Film Conference provided a platform for industry leaders to discuss pressing issues facing the sector. Roberts' keynote specifically highlighted the importance of nurturing a new generation of filmmakers, critics, and informed audiences. By advocating for film education in schools, the BFI CEO is signaling a commitment to building a more robust and sustainable future for British cinema. The conference itself, hosted by the Edinburgh Film Festival, signifies a growing recognition of the need for dedicated forums to address the evolving challenges and opportunities within the film industry. The emphasis on "film firmly in the classroom" points to a desire to move beyond extracurricular appreciation and embed cinematic studies as a core component of learning, akin to literature or history. This approach aims to equip students with critical thinking skills applicable to media analysis and storytelling, thereby enriching their cultural and intellectual development. The BFI, as a leading organization for film in the UK, is strategically positioning itself to champion this educational reform, potentially influencing curriculum development and resource allocation across the nation's educational institutions. The discussion with Picturehouse Cinemas' managing director also suggests an industry-wide consensus on the need for proactive measures to ensure the continued vitality and relevance of film.
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