Betches Sets First Scripted Long-Form Comedy Series, ‘Sisters’

Betches announced its first original scripted comedy series, "Sisters," on May 15, 2024, marking a significant expansion of its video content strategy. The series, set to premiere this summer, is an adaptation of Betches' popular viral sketch series of the same name. Each episode of "Sisters" will be between 10 and 15 minutes long, with the initial season comprising three episodes. This move signifies Betches' commitment to producing longer-form, narrative-driven content tailored to its core demographic of millennial and Gen Z women. The company, known for its digital content and social media presence, aims to leverage the established fanbase of the "Sisters" sketch to drive viewership for the new scripted format. This initiative represents a strategic pivot towards premium scripted entertainment, moving beyond short-form viral content.