Ben & Jerry’s Co-Founder’s War Against Big Ice Cream

Ben Cohen, co-founder of Ben & Jerry's, has launched the "Free Ben & Jerry's" campaign advocating for the ice cream company's independence from its parent company, Magnum. Ben & Jerry's achieved over $1 billion in sales last year, making it a significant asset for Magnum. Cohen discussed the campaign's objectives, the importance of businesses engaging in social causes, and his views on the future of the ice cream industry in the context of climate change during an interview with Bloomberg's Akshat Rathi. The conversation also touched upon the broader implications of corporate social responsibility and the potential for businesses to drive positive societal change. Cohen's activism extends beyond the ice cream business, reflecting a long-standing commitment to social and political issues that has been a hallmark of the Ben & Jerry's brand since its inception. The interview, available on Apple Podcasts, Spotify, and YouTube, explores these themes in depth, offering insights into Cohen's motivations and his vision for the future of ethical business practices.