Behr Names Olive Green 'Grounded' Color of the Year 2027

Behr Paint Company announced Grounded (T27-01), a versatile olive green hue, as its Color of the Year for 2027. This selection marks the 10th anniversary of Behr's Color of the Year program and is intended to offer homeowners a way to prioritize comfort and a sense of natural immersion within their living spaces, without necessitating a complete home renovation. The color is designed to bring an organic feel to both interior and exterior applications.

Kayla Kratz, head of color at Behr Paint Company, stated in an exclusive interview with Realtor.com that the company sought a "special color that just lives with people where they are and brings that ability to personalize and express." Kratz elaborated that the choice reflects a broader trend where individuals are reinvesting in their homes for the long term and are exploring what comfort signifies in the current era. She noted a shift away from exclusively using safe neutrals and beiges, with a growing desire to create sanctuary-like spaces that feel anchored and connected to nature. This is particularly relevant in a world that can feel "loud and busy and noisy and digital," leading to a need for environments that feel more settled.

Grounded is described as an olive moss color that avoids being overly botanical or excessively dark. Its versatility allows it to serve as a bold backdrop, enhancing other colors. Behr suggests it can add dimension to whites and tans, and even complement more unexpected shades like orange and gold, thereby contributing to a feeling of bringing the outdoors in. The color's application is envisioned for various home elements, from accent walls and cabinetry to exterior features like window frames, aiming to transform spaces into natural-feeling escapes.

The selection of Grounded for 2027 is positioned as a response to evolving homeowner priorities, emphasizing a desire for lasting comfort and a deeper connection to natural elements within the home. The color's name itself, "Grounded," reinforces this theme of stability and rootedness, offering a sense of calm and balance. Behr's annual Color of the Year announcement influences design trends and consumer choices in paint colors, guiding homeowners and designers in their aesthetic decisions for the upcoming year. This year's choice highlights a move towards colors that evoke a sense of well-being and tranquility, aligning with a broader societal inclination towards mindfulness and creating personal havens.