BEAMS Reimagines Lacoste's Crocodile Logo for 50th Anniversary Collaboration

Japanese lifestyle retailer BEAMS is commemorating its 50th anniversary with a significant collaboration alongside French sportswear icon Lacoste. This partnership has yielded a distinctive two-piece ensemble: a Plaid Hooded Jacket and matching Plaid Pants. A key differentiator of this collection is its commitment to originality; instead of merely applying the BEAMS branding to existing Lacoste designs, both garments have been conceived and constructed from entirely new patterns and fabrications specifically for this project. This approach underscores the depth of the collaboration and the significance of BEAMS' half-century milestone.

The central design element is a bespoke plaid pattern, meticulously crafted to complement Lacoste's renowned clean, athletic aesthetic. This original check print is applied across both the hooded jacket and the pants, allowing for versatile styling as a complete, coordinated set or as individual pieces. The fabric and print are unified, creating a cohesive look that bridges the two brands' identities. Further enhancing the unique nature of the collaboration is a custom graphic that ingeniously reinterprets Lacoste's iconic crocodile emblem. The familiar outline of the reptile remains, but the "BEAMS" name is seamlessly integrated within its form, creating a novel symbol that represents the fusion of the two entities.

The Plaid Hooded Jacket features a contemporary, roomy, boxy cut, emphasizing a relaxed and comfortable silhouette. Its hooded design further contributes to a casual, sporty appeal, making it suitable for leisurewear. The Plaid Pants echo this easygoing shape, reinforcing the overall laid-back, weekend-ready vibe of the set. The collection is offered in two distinct colorways: a warm, vintage-inspired beige that evokes a sense of nostalgia, and a more understated navy option, providing a classic and versatile choice. These plaid pieces are part of a broader BEAMS x Lacoste capsule collection designed to celebrate BEAMS' 50th anniversary. This larger offering also includes a striped shirt, a long-sleeve polo shirt constructed from heavy piqué fabric – a material synonymous with Lacoste's heritage – and a thermal T-shirt featuring a collaborative logo. The BEAMS x Lacoste Plaid Hooded Jacket and Plaid Pants are currently available for purchase through the BEAMS online store, offering fans an opportunity to own a piece of this significant collaborative effort. This collection exemplifies the synergy between BEAMS' curated retail vision and Lacoste's enduring legacy in athletic apparel, presenting a fresh, limited-edition interpretation of classic sportswear.