BEAMS Unveils B-WING Collection: A Nostalgic Collaboration with Polo Ralph Lauren

Japanese retailer BEAMS has officially launched the B-WING COLLECTION, an exclusive collaborative apparel line with the renowned American fashion house, Polo Ralph Lauren. This collection serves as a significant homage to Polo Ralph Lauren's iconic STADIUM COLLECTION, which first made its debut in 1992. The original Stadium Collection was a groundbreaking release that drew heavily from vintage track-and-field uniforms and celebrated the spirit of American sports culture, establishing a distinct athletic-inspired aesthetic that resonated globally.

The B-WING COLLECTION reimagines this heritage for a contemporary audience by introducing a newly conceived B-WING motif. This distinctive graphic artfully merges BEAMS' initial, the letter "B," with the instantly recognizable P-WING emblem that Polo Ralph Lauren originally popularized. The P-WING itself is a symbol deeply embedded in the brand's history, representing dynamism and athletic prowess. The B-WING motif, rendered in a classic color palette of navy, red, and white, faithfully carries forward the original design's energetic and sporty spirit, evoking a sense of nostalgia while remaining fresh and relevant.

The collection encompasses a curated selection of apparel and accessories designed to appeal to fans of both brands. Key pieces include the B WING SS TEE, priced at ¥18,700, and the statement B WING LETTERMAN JACKET, a substantial ¥165,000. Other notable items are the B WING LS OX BD SHIRT (¥35,200), the B WING ANDREWS PANT (¥41,800), the B WING LONG BILL CAP (¥17,600), and the B WING SCARF (¥31,900). These items showcase the collaborative motif across various silhouettes, offering versatile styling options.

This collaboration also marks the second installment of the broader "POLO BEAMS" collaboration series, building upon the success of the Spring/Summer 2026 season's offerings. The second phase introduces additional pieces such as the SS POLO SHIRT (¥25,300) and the LS CN HEAVY WEIGHT (¥28,600), both prominently featuring the "POLO BEAMS" logo, further solidifying the partnership. Complementing the apparel, SOCKS will also be available for ¥3,300, ensuring a complete head-to-toe look. A special "BEAMS 50th ANNIVERSARY EDITION Exclusive Label" is affixed to every item, underscoring this collection's significance as part of BEAMS' milestone 50th anniversary celebrations.

The "B-WING COLLECTION" officially launched on Friday, October 2, and is available for purchase at BEAMS and BEAMS BOY stores, with the exception of select regions. Enthusiasts can also acquire these limited-edition pieces through the BEAMS official online store. All prices are inclusive of Japanese consumption tax. This partnership between BEAMS, a highly respected Japanese retailer known for its curated selection and unique retail experiences, and Polo Ralph Lauren, a global icon of American sportswear and preppy style, represents a thoughtful fusion of heritage, design, and contemporary fashion.