BEAMS Launches APARTMENT MARK Project With Tomigaya Pop-Up

Japanese retailer BEAMS has launched a new project named APARTMENT MARK, designed to function as a fictional select shop situated within an apartment room. To commemorate its debut, BEAMS is hosting a limited-time pop-up event at the Outdated store located in Tomigaya, Tokyo. This pop-up is scheduled to run from Friday, October 9, through Sunday, October 25. The APARTMENT MARK project aims to establish a new theme each season, curating and editing a diverse range of items that encompass original designs, select brands, and lifestyle and cultural elements, akin to an editorial magazine. The project's overarching goal is not to create a definitive, finished store but rather to foster its aesthetic identity through ongoing experimentation and refinement. This initial pop-up event serves as the first tangible manifestation of the project's core concept in a physical space. The collection presented at the pop-up includes three original designs created by BEAMS, alongside a carefully curated selection of items from various participating brands. The original collection is intended to provide foundational pieces for a contemporary men's wardrobe and comprises two distinct styles of trousers and one type of footwear. Specifically, the offerings include Two-Tuck Trousers, which are crafted from Bishu wool gabardine and priced at ¥39,600. Another item is the wide-silhouette Wool Jersey Easy pants, made from premium wool jersey and retailing for ¥36,300. Completing the original lineup are Leather Slippers in a babouche style, produced in Asakusa and available for ¥44,000. The color palette for these original items is centered around brown, gray, and black, aiming to achieve a style that harmoniously blends relaxed comfort with refined elegance. The curated brands featured in the APARTMENT MARK pop-up include colbo, Ernie Palo, UMEDA, Barbour, Quatrocchi, pide, and Brigitte Tanaka. These brands were selected to complement the project's aesthetic vision. Furthermore, the original items developed for APARTMENT MARK will be presented in special translucent packaging, enhanced with custom stickers, adding a unique touch to the presentation. The pop-up event details are as follows: Dates: Friday, October 9 – Sunday, October 25. Venue: Outdated. Address: Sunrise Tomigaya 101, 1-18-3 Tomigaya, Shibuya-ku, Tokyo. This initiative by BEAMS signifies a novel approach to retail and brand building, emphasizing a curated, experimental, and lifestyle-driven concept.