RoseBerry Media Launches Epis Vertical Video Service

RoseBerry Media launched its new vertical video platform, Epis, this week, making over 100 titles available across various genres. The service aims to repurpose existing content from broadcasters like the BBC and Channel 4 for a mobile-first, vertical viewing experience. Epis is accessible through the App Store, Google Play, and a dedicated website, signaling a strategic move into the growing market for short-form, mobile-optimized video content.

The platform's initial library spans crime dramas, reality shows, dating series, factual entertainment, and documentaries, indicating a broad appeal strategy. RoseBerry Media has indicated plans to expand the content library significantly, with over 25 additional titles slated for release in the near future. This expansion is expected to further solidify Epis's position in the competitive streaming landscape.

RoseBerry Media's initiative to adapt content for vertical video format reflects a broader industry trend. As smartphone usage continues to dominate media consumption, platforms are increasingly focusing on content designed specifically for vertical screens. This approach caters to viewer habits that favor quick, engaging content accessible on the go. The company's investment in this format suggests a belief in its long-term viability and potential for audience growth.