Bass Pro Shops Is Buying a Luxury Florida Keys Fishing Lodge

Bass Pro Shops announced its acquisition of the Cheeca Lodge & Spa on Islamorada, Florida, this week, marking the outdoor retailer's latest expansion into the luxury hospitality sector. The Cheeca Lodge, a historic property established in 1919, is renowned for its deep-sea fishing and upscale amenities. This acquisition follows Bass Pro Shops' purchase of the Big Cedar Lodge in Missouri in 2017, which has since undergone significant expansion and development. The company, founded by Johnny Morris, has been strategically acquiring and developing high-end resorts and lodges, aiming to integrate them with its outdoor recreation and retail offerings. Financial terms of the Cheeca Lodge acquisition were not disclosed, but the deal signifies a continued investment by Bass Pro Shops in premium leisure properties. The company's strategy appears to focus on properties that align with its core brand identity of outdoor adventure and nature-based tourism, offering guests an immersive experience.